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Where the WILD things are.

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scuba girl in ocean

BLUE ADAPTATION

OCEAN-INSPIRED, DIVEMASTER-DESIGNED, SUSTAINABLE SWIM + ACTIVEWEAR

ad·ap·ta·tion /ˌadapˈtāSH(ə)n/ Noun. Biology: a change or the process of change by which an organism or species becomes better suited to its environment

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NATURE BY DESIGN

Blue Adaptation offers environmentally conscious, UV protective, swim & activewear inspired by nature.
Our printed apparel features beautiful reproductions of some of the most wonderful creatures in the sea – each piece set apart by exclusive animal prints that mirror the underwater world.
The unique skin markings, ornate patterns, & vivid colors are all realistically captured within the line & then adapted to our species in clothing form, serving as a re-imagined second-skin of sorts.
THERE'S PURPOSE BENEATH THE SURFACE
We focus on the conscious creation of sustainable apparel; utilizing both eco-friendly printing methods & recycled fabrications for our ethically made products.
In addition to donating a portion of proceeds to marine conservation initiatives, our eco-apparel serves as a great conversation piece that allows the wearer to share what they love with others.
I believe that if we can inspire people to care about the ocean, we can help protect the species that live there. 
Read our DIVE LOG to learn more about the inspiration behind the brand.

WOMAN OWNED SMALL BUSINESS

ECO-CONSCIOUS

CONSERVATION MINDED

ETHICAL, SLOW-FASHION BRAND