Swim + Divewear done better
DOING OUR PART TO MAKE A DIFFERENCE
ECO-CONSCIOUS MINDSET | ETHICAL MANUFACTURING | PREMIUM FABRIC DURABILITY WITH SUN PROTECTION | INNOVATIVE ECO MATERIALS + DYE PROCESS | RESPONSIBLE PACKAGING | CONSERVATION DONATIONS | ECO-ADVOCACY
OUR VALUES IN ACTION
Each and every component of BLUE ADAPTATION was consciously considered upon building this brand. Now more than ever, we have a great responsibility to protect the environment we love. We continually strive for eco-friendly solutions for all of our offerings, right down to the sustainable packaging in which they are delivered.
TREAD LIGHTLY
FOOTPRINT
When the founder first envisioned this brand, her minimalist values made her hesitate—she didn’t want to add to the growing problem of overconsumption. Cheap, fast fashion and wasteful overproduction are major drivers of some of the environmental challenges we face today. Rather than avoid the industry altogether, she decided to be part of the solution. This led to the creation of a brand that focuses on ethics and impact over profit, along with an overall commitment to mindful, responsible practices.
At BLUE ADAPTATION, we focus on the message, lifecycle, and environmental impact of every product we create. As a slow-fashion brand, we produce only what’s needed to meet demand, and ensure each piece is thoughtfully designed with sustainable, high-quality materials for durability and longevity. While we recognize there’s always room for improvement, we remain committed to being as responsible and transparent as possible in our process, guided by the belief that knowing better leads to doing better.
B CORP CERTIFIED
PROGRESSIVE PARTNERS
Our quality apparel is ethically crafted, expertly sewn, and printed with production based in the USA, EU, and Mexico. As advocates of sustainable manufacturing, we proudly align with Certified B Corporations—leaders in the global movement toward a more inclusive, equitable, and regenerative economy. B Corps undergo a rigorous certification process, evaluating a company’s total social and environmental impact to set a higher standard for responsible business practices.
We are dedicated to partnering with like-minded, progressive organizations that reflect our values. By following strict regulations and fair labor practices, we can ensure the well-being of our extended workforce, so you can trust that no corners—or expenses—have been cut in creating your clothing. Human rights and environmental sustainability remain at the heart of everything we do.
Moreover, our products are 100% vegan. We are committed to never testing on animals or using animal-derived materials in any of our goods.
RECYCLED + REGENERATED
PREMIUM ECO MATERIALS
Did you know that every single piece of plastic ever made still exists? For example, a single-use plastic water bottle, often discarded after just one use, takes a staggering 450 years to decompose. Together with our innovative manufacturing partners, we are rethinking and reducing plastic waste. Our recycled polyester fabrics are crafted from post-consumer plastic bottles. In fact, a single yard of this fabric repurposes approximately 15 plastic water bottles, each diverted from the waste stream and transformed into high-quality yarn. This regeneration process not only reduces waste but also uses significantly less water compared to virgin polyester production.
We’re also transforming discarded fishing nets into fashion. Our recycled nylon offerings are made from ghost fishing nets and other nylon waste, which are recycled and re-purposed into ECONYL® yarn. This advanced process helps reduce global waste by recovering materials from oceans and landfills and
reintegrating them into the production cycle. Ghost nets are not only a significant source of pollution but are also devastatingly harmful to marine ecosystems, killing coral and ensnaring marine life.
Furthermore, for garments where man-made fibers aren't essential to enhancing functionality, we prioritize using natural and organic materials whenever possible.
SKINCARE YOU WEAR
SUN PROTECTION
BLUE ADAPTATION swim and divewear is crafted from certified UPF50+ fabric that blocks 98% of the sun’s harmful rays, giving you the confidence to protect your skin while enjoying the sun—without relying on the harmful chemicals found in traditional sunscreens. Our full-coverage suits are designed to be strong and durable, yet lightweight and quick-drying, all while providing built-in sun protection that
won’t wash off.
Not all fabrics are created equal when it comes to blocking UV radiation. The level of protection is measured by the UPF (Ultraviolet Protection Factor), which indicates how much UV radiation penetrates the fabric and reaches the skin. Clothing made from UPF-rated fabrics offers superior protection compared to regular fabrics, ensuring that your skin stays safer from harmful sun exposure.
In addition to wearing our protective gear, another way to safeguard ocean ecosystems is by choosing reef-safe sunscreen. These sunscreens are free from harmful chemicals like oxybenzone and octinoxate, providing broad-spectrum protection from the sun without damaging our precious coral reefs. It’s a small change that can have a big impact in preserving the health of underwater communities.
INNOVATIVE
WATERLESS DYE-PROCESS
Water is one of our planet’s most valuable resources, and we’re committed to preserving it. Our performance wear is created using an innovative, waterless digital printing process called dye-sublimation. Recognized as one of the most environmentally friendly and sustainable printing methods, dye-sublimation eliminates the need for large amounts of water and avoids the chemical pollution and waste often associated with traditional dyeing processes.
This advanced dry heat process turns solid ink directly into a gas, requiring absolutely no water for dye transfer. Additionally, it minimizes waste by allowing us to produce garments in small, precise batches, reducing the excess and environmental strain caused by overproduction. The results are stunning—vibrant colors and durable designs that won’t crack, peel, or fade over time. Since there’s no leaching or dye loss during washing, your apparel stays as striking as the day you received it.
B CORP CERTIFIED
RESPONSIBLE PACKAGING
The rise of e-commerce has brought with it an overwhelming surge in single-use plastic. While excessive packaging might create a flashy first impression, it often ends up in landfills—or worse, pollutes our oceans.
We’ve partnered with a B Corp organization to offer more responsible packing solutions. Using only the materials needed to ensure your eagerly awaited merchandise arrives safely, items are packaged inside plastic-free, biodegradable and compostable polybags and then shipped in recycled, reusable mailers.
While we acknowledge that this isn’t a perfect solution to a large-scale problem, it’s a meaningful step in the right direction. We remain committed to improving and evolving, continuously seeking even better ways to reduce our impact in this area.
GIVEBACK
CONSERVATION CONTRIBUTIONS
Our founder, an avid scuba diver with a deep love for the ocean, envisioned creating designs that reflect the beauty of the underwater world while fostering environmental awareness.
Driven by a passion for conservation, we are committed to supporting cause-oriented initiatives that directly protect the ecosystems we hold dear. Through our "Prints with Purpose" program, we design exclusive capsule collections inspired by conservation issues close to our heart. This ongoing initiative raises both awareness and funding for these critical causes.
Up to fifty percent (50%) of all sale proceeds from these collections are then donated to dedicated organizations working tirelessly to make a difference. By blending art, purpose, and action, we strive to protect what we love most and hopefully inspire others to do the same.
If interested in becoming a partner, please reach out to us at hello@blueadaptation.com.
PROTECT WHAT YOU LOVE
ENVIRONMENTAL ADVOCACY
Become the Blue – This One Is Up to YOU!
By choosing our products, you’re supporting a female-owned small business led by a divemaster and conservationist with a passion for the ocean and a commitment to eco-conscious values. Together, we aim to inspire a shift toward sustainability within the fashion industry and beyond.
When you wear our products, YOU embody the beauty of the underwater world and have a chance to spark curiosity, awareness, and wonder in others. There’s purpose beneath the surface, and TOGETHER—if we can inspire more people to care about the ocean, we can help protect the incredible species that call it home.